Conceptualización de la retórica marcial en el discurso mediático como mecanismo de la transmisión ideológica (a base de los artículos sobre COVID-19)
DOI:
https://doi.org/10.29092/uacm.v18i47.870Keywords:
Metáforas conceptuales, metáfora bélica, discurso mediático, coronavirus, los medios de comunicación, pandemia,Abstract
El estudio analiza el lenguaje bélico en el discurso mediático sobre el tema del coronavirus. La retórica marcial ocupa un lugar especial en la investigación discursiva, debido a la situación extralingüística global marcada por los conflictos bélicos abiertos y ocultos. El paradigma epistémico de la investigación se forma bajo la influencia de los estudios de la lingüística cognitiva, el análisis discursivo y la teoría de las metáforas conceptuales. El método usado consiste en identificar expresiones metafóricas que constituyen una forma de razonar sobre múltiples asuntos que se reflejan en el discurso mediático desde la perspectiva bélica.
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